Examples in design leadership positions
These examples show how my approach to design leadership has been applied in different contexts and at different scales. They focus on creating the conditions for teams to do their best work and deliver meaningful outcomes.

Leading design
Design leadership was used to scale teams, systems, and ways of working across a complex digital service in the electric vehicle mobility space, positioning design as a trusted partner in growth.

Global expansion
A context-led application of UX and research helped reduce risk and support confident international expansion across fintech and mobility scale-ups.
Stock image (Adobe Stock)

Systems that scale
Design leadership was used to establish and scale design systems as shared organisational infrastructure, informed by experience and iteration to support consistency, efficiency and collaboration at scale.

Communities of Practice
Through clear direction and supportive structures, a user-centred design community of practice within a large central government department was enabled to organise, grow, and operate as a high-performing capability.
Stock image (Adobe Stock)